SGC
A series of Meta ads that brings SimplyGoodCoffee’s philosophy to life: better mornings start with small, intentional choices, like brewing great coffee at home without plastic touching the hot water or coffee.
I design email campaigns, Meta ads, and landing pages for DTC brands.
Explore my workPortfolio
Email / Paid social / Web
A pre-Valentine’s Day email that uses intimate lighting and sensual imagery to evoke attraction.
A series of Meta ads that brings SimplyGoodCoffee’s philosophy to life: better mornings start with small, intentional choices, like brewing great coffee at home without plastic touching the hot water or coffee.
A skincare landing page that pairs clean product visuals with clear ingredient and benefit callouts to help shoppers understand what the product does and where it fits in their routine.
Design philosophy
If an email doesn’t drive clicks or a paid creative doesn’t stop the scroll, it’s just expensive decoration.
About
I’m Martín, an ecommerce designer based in Argentina. I specialize in performance-driven email marketing and static ads for DTC brands focused on measurable growth.
I build scalable creative systems that connect brand, email campaigns and lifecycle flows with static ads for Meta and other social platforms. My work on retention and acquisition strategies helps define what each piece needs to achieve.
I use AI to speed up production. Strategy sets the direction, and performance guides each design decision.